“Adulting”
Organic Social Campaign
Client: Century 21
Role: Lead Producer, Director
6x Engagement Rate
36% reduction in CPV
6.6m Views, 5,000+ Shares, 10,000+ Reactions
The Goal, create a social first ad campaign to get young millennials to start thinking about home buying with Century 21.
The Challenge, real estate can be boring and daunting.
The Solution, create a lighthearted informative how-to video series covering essential life skills to empower millennials into thinking about home buying.
The Results, a 2017 Digiday Award for Best Video Campaign and we exceeded our performance goals.