The Goal, make ad creative for nootropic supplement AlphaBrain that beats their top performers, reaches new audiences, and avoids creative fatigue.

The Challenge, their creative strategy was too reliant on a Joe Rogan endorsement 

The Solution, Use modular design techniques to iterate on their top performers by combining Rogan with product testimonials, deal copy, and internally shot thumb stopping high production and UGC footage.

The Results, our creative variations unseated their top performing Rogan ad ultimately won an expansion in our client relationship, producing content for all of Onnit’s product lines.