“How New York Eats”
Branded Documentary Series
Client: Seamless
Role: Producer/Director
2.5% Engagement Rate
1.8+ Million Views
2,700+ Comments, 600+ Shares
The Goal, position Seamless as the premiere food delivery service for real New Yorkers.
The Challenge, meet the client’s organic performance goals while differentiating the service as unique to the city.
The Solution, based on audience research that showed authentic dishes engaged audiences more than in-studio food photography, we decided to profile iconic local restaurants to position Seamless as a local insider on all food New York.
The Results, the series exceeded our client’s KPI goal and effectively created a time capsule of New York’s best dishes and their stories.